Mumbai, 22nd November: Shotformats Digital Productions Pvt. Ltd. was formed in the year 2007 by Niyati Shah. With her zeal of always staying ahead of time and her rich experience of over 15 years in the entertainment business across mediums ranging from record labels and satellite to Internet and mobile, she turned Shotformats into what it is today and one of the top two digital entertainment and VAS companies in India.
Shotformats Digital Productions Pvt Ltd. has entered into the entertainment space with a number of web series featuring Rakhi Sawant titled ‘Rakhi In Khaki’, ‘India Matters’ and ‘Crime Diaries’ on the internet as well as on mobiles.
Niyati Shah, CEO and MD of Shotformats says, “India is currently witnessing mobile internet explosion stage. It is one of the only countries in the world to surpass the internet phase to mobile internet. With the advent of 3G & 4G, there has been a spurt in the video demand. On smartphones, 85% viewers prefer to watch content shorter than 10 minutes. The growing consumption of digital content has prodded the company to diversify.”
The launch event happened at The View at Andheri (West) on Tuesday afternoon where episode of each program was screened and it got lot of applause. Rakhi Sawant got lot of compliments for his humour and presentation. Kranti Pratap Singh spoke about crime diaries at length. Ashok Wankhede left audiences spellbound with his straight talk on his program Khabhar Ke Peeche Ki Khabhar”. Niyati Shah attended all media queries intelligently as an entrepreneur..